Torre del Mar is one of the main tourist resorts east of Málaga. It is a typically Spanish area. During July & August, it is resident to Spanish families flocking to their holiday homes by the coast, trying to escape the inland heat.
Torre del Mar and its neighbouring communities are gifted with naturally gorgeous beaches; amongst them are Playa de Torre del Mar, Playa Naturista Almanat (a nudist beach), and Playa de la Victoria. Along the beachfront you will find the extensive promenade, which is divided into two: The Paseo Maritimo de Poniente and the Paseo Maritimo de Levante. Both are adorned with palm trees, fountains and circular pathways that lead through green areas. Both sides of the promenade are filled with lots of people during the summer. There are live music events and summer night markets. If you follow the promenade along the coast, you eventually reach the Marina of Caleta de Vélez. The marina has not yet been developed as a tourist attraction but remains a working port. There is just one bar/restaurant overlooking the marina, although several restaurants are to the right of the port entrance.
Torre del Mar has a lot of atmosphere and local flavours, with numerous shops, restaurants, and bars. The town offers a great selection of shops and boutiques selling everything from avocados to shoes. You can also find some real gems at the weekly market every Thursday. If you plan a day full of shopping, go to El Ingenio – the local shopping centre.
If you are looking for decent restaurants in town, you’ll have no problems. Torre del Mar offers a good choice of places to eat. You’ll mainly find many traditional Spanish restaurants, but you can also find a variety of different cuisines, including Chinese, Indian and even Brazilian restaurants. On the seafront, you will find several Chiringuitos and other beachside restaurants serving incredible seafood. Perhaps the most popular restaurants are the freidurias which there are many of in Torre del Mar. Here you will be served delicious fresh fish, either fried or grilled.
Torre del Mar also offers a good selection of bars and nightclubs, mainly located on the Paseo Maritimo and on the eastern side of Paseo Larios, which don’t get much going before midnight but stay open until the early hours of the morning (mainly at weekends.)
Tourism is the leading productive sector in the municipality of Vélez-Málaga, followed by agriculture. Traditionally sugar cane was the primary cultivation, but more and more farmers are converting to subtropical crops such as mangoes, avocados, kiwis, and salad crops.